Make the Change Brand Guidelines
Official reference to align visual identity, editorial voice, and product execution across touchpoints.
Last update: February 2026
logo
The Make the Change logo is a primary asset. Follow approved variants, minimum sizes, and clear-space rules.
colors
The palette is structured to keep readability, visual hierarchy, and brand recognition on desktop and mobile.
typography
Text hierarchy should stay consistent across marketing pages, product screens, and external material.
tone of voice
Make the Change voice is warm, reliable, and action-oriented. Every microcopy should reflect this position.
assets
This section centralizes brand resources for product, marketing, and partner teams.
Brand foundations
Build a consistent brand across every touchpoint.
This framework applies to product, marketing, support, and partner communications. Every new interface should comply before release.
Decision principles
- 1A page must remain understandable in under 5 seconds.
- 2Visual decisions must be justified by a business objective.
- 3Always prioritize shared design-system tokens and components.
- 4Content must be localized and validated in FR/EN/NL.
- 5Any exception to the guide must be documented and approved.