Typography

Typography system

Text hierarchy should stay consistent across marketing pages, product screens, and external material.

Last update: February 2026

Type scale

Apply this scale to preserve a stable reading rhythm across the entire application.

RoleSizeUsage

Heading H1

36-48 px

Page titles and hero messages

Heading H2

28-32 px

Section titles

Heading H3

22-24 px

Sub-sections and cards

Body

16 px

Primary content and descriptions

Caption

14 px

Contextual helper text and metadata

Recommended weights

Limit the number of weights on a single screen. Use Black/Bold for hierarchy and Regular for content.

Regular 400

Medium 500

Semibold 600

Bold 700

Black 900

Best practices

  • Prefer left alignment for long-form content.
  • Keep comfortable line-height (1.4 to 1.6).
  • Avoid full uppercase blocks outside short labels.
  • Check text contrast in every active theme.

Composition example

Sample editorial block aligned with hierarchy and readability rules.

Invest in nature with clarity.

Every message should explain the action, the impact, and the next step. Form serves understanding.

Secondary label / contextual information